Advertise Opt-in is the greatest independent player in the Italian Direct Email Marketing sector. Its database is made up of more than 8.000.000 addresses (225.000 of which refer to businesses). All the addresses are opt-in and have been collected in strict respect of the Italian Data Protection Code.

In order to reach maximum performance, advertisers may select recipients of their commercial message according to different criteria:

Advertisers wishing a B2C DEM campaign may select the desired recipients according to gender, age, place of residence, interests, education, employment.

B2B campaigns may be targeted according to the business sector of the recipients.

The database is constantly updated through online lotteries, contests and surveys.